$765 For a Bottle of Beer? Even if it's 55% ABV?

Posted by: Dave DeWitt

End of the World BeerAt the BrewDog Micro Brewery, in Fraserburgh, Scotland, the whacked-out brewers have created the strongest and most expensive beer in the world.  In fact, it's called End of the World, and it's packaged in a taxidermied squirrel or stoat (weasel).  It's done through "Extreme ABV Brewing," and they have "frozen, hopped and oak-aged stronger beers than have ever before been made in the history of beer."  "ABV" is "alcohol by volume," and 55% means that the beer is 110 proof.  They only brewed 12 bottles of End of the World, a Belgian blone ale, the price was set at $765 each, and they sold out.

How do you drink it?  In their words: "This 55% beer should be drank in small servings whilst exuding an endearing pseudo vigilance and reverence for Mr Stoat. This is to be enjoyed with a weather eye on the horizon for inflatable alcohol industry Nazis, judgemental washed up neo-prohibitionists or any grandiloquent, ostentatious foxes."

And the significance of this beer? "The impact of The End of History is a perfect conceptual marriage between art, taxidermy, and craft brewing. The bottles are at once beautiful and disturbing – they disrupt conventions and break taboos, just like the beer they hold within them.  This beer is an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer one stuffed animal at a time."  For more information on BrewDog, go here.

 

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