Posted by: Dave DeWitt on Sep 20, 2010
The final results of our digital magazine survey are in and the survey is now over. Thanks to everyone who participated and we now have a clearer view of what people are looking for in a monthly digital magazine. As far as the basic information goes, the total respondents to the survey was 184 and the gender totals are 71% male and 29% female. Only 19% are under 35 years of age while 81% are 36+, including 47% over the age of 46. When asked if they would subscribe to a monthly digital magazine from the SuperSite publishers, 52% said maybe, 38% said yes, and 10% said no. (This by itself is very encouraging.) We also asked if readers wanted a male-oriented magazine (15.2% said yes), a world travel and food magazine (12.1% said yes), a recipe-oriented magazine (12.1% said yes). By far, recording 60.6%, people basically want us to continue what we started in 1987 with Chile Pepper magazine, continued in 1997 with Fiery Foods & BBQ, and are still doing with the SuperSite, namely a magazine devoted to chiles, fiery foods, and barbecue with articles, recipes, and how-to, so that's exactly what we intend to do. We finally asked people to choose their three favorite cuisines, and the results were very revealing:
American Barbecue, 49.5%
American Southwest, 47.5%
So, in April, 2011, we will launch Burn! For Lovers of Peppers, Smoke, and Sauce, and the first issue will be introduced at the National Fiery Foods & Barbecue Show, March 4-6. More details are coming soon, so stay tuned!