Digital Magazine Survey Results

Posted by: Dave DeWitt

 

 

Burn!The final results of our digital magazine survey are in and the survey is now over. Thanks to everyone who participated and we now have a clearer view of what people are looking for in a monthly digital magazine.  As far as the basic information goes, the total respondents to the survey was 184 and the gender totals are 71% male and 29% female.  Only 19% are under 35 years of age while 81% are 36+, including 47% over the age of 46.  When asked if they would subscribe to a monthly digital magazine from the SuperSite publishers, 52% said maybe, 38% said yes, and 10% said no. (This by itself is very encouraging.)  We also asked if readers wanted a male-oriented magazine (15.2% said yes), a world travel and food magazine (12.1% said yes), a recipe-oriented magazine (12.1% said yes).  By far, recording 60.6%, people basically want us to continue what we started in 1987 with Chile Pepper magazine, continued in 1997 with Fiery Foods & BBQ, and are still doing with the SuperSite, namely a magazine devoted to chiles, fiery foods, and barbecue with articles, recipes, and how-to, so that's exactly what we intend to do.  We finally asked people to choose their three favorite cuisines, and the results were very revealing:

Mexican, 52.5%
American Barbecue, 49.5%
American Southwest, 47.5%
Asian, 40.4%
Creole/Cajun, 34.3%
Italian, 34.3%
Caribbean, 19.2%
India, 17.2%

So, in April, 2011, we will launch Burn! For Lovers of Peppers, Smoke, and Sauce, and the first issue will be introduced at the National Fiery Foods & Barbecue Show, March 4-6.  More details are coming soon, so stay tuned!

Comments (1)

Subscribe to this comment's feed
...
606
This is great! I have been a subscriber to Chile Pepper magazine since 2000, and with the recent problems they have been having I was looking for a replacement.
Keep up the good work Dave.smilies/smiley.gif
Keith Travis , September 24, 2010

Write comment

smaller | bigger
security image
Write the displayed characters

busy