Posted by: Dave DeWitt on Aug 22, 2010
We have the preliminary results of our Digital Magazine survey. After 70 responses, we know this: our readers are 61% male and 39% female; 40% of them are 36-45, 37% are 46 or older, and a mere 23% are 35 or younger; 85.7 % said “Yes” or “Maybe” about subscribing; 58% wanted editorial content very similar to the SuperSite, but 19% wanted us to add more babes, booze, etc. Everyone wants recipes and more recipes, and got 'em. When asked about their favorite cuisines, the response was American Southwest and American Barbecue taking first, Mexican second, Asian third, and Italian fourth.
We continue planning the design, content, and engineering of a digital magazine called Burn: Peppers, Spice, and Smoke, or something like that. We have secured the domain iburn.com and will be producing a smart phone/pad app in conjunction with the magazine, plus a lot more features.
Meanwhile, I'd like more responses to the survey, so I'm keeping it posted here for a few more weeks.