The 23rd annual show, beloved by foodies in the Southwest and elsewhere, takes place at the lovely Sandia Resort and Casino at the Tramway exit of I-25 north of Albuquerque. For the fifth year in a row, the show is sold out of exhibitor space. This year, we have a record number of trade buyers attending, and will feature the following highlights.
The launch of Burn! digital monthly magazine. Get your free first copy at the Burn! booth, number 417.
The Great Disc-It Giveaway. Nevin of Disc-It made 3 fiery foods themed Disc-Its, and you can register at their booths, 107 & 109.
The Pace Chef's Challenge, featuring three Albuquerque chefs vying for the "best dish made with a Pace brand of salsa." It happens at 2 pm each day in the rotunda area at the east end of the main lobby.
Eat More Heat Live. Broadcasting live from the show on Stickam.com during show hours Saturday and Sunday. Next the the El Pinto booth in the main lobby.
Book Signings. I'll be signing copies of my three latest books in the Rio Grande Books booth (315), each day at 3pm.
The doors open to the general public at 4 pm Friday. See you at the show! Complete show information is here.