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IMPRESSIONS
FROM THE 18th ANNUAL MARCH 3-5, 2006 Photos and story by Harald Zoschke |
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Groucho Marx said: "Time flies like an arrow; fruit flies like a
banana."
As announced on the official show shirt (right), the venue moved to a new location, the classy Sandia Resort & Casino Events Center, located at the base of the magnificent Sandia Mountains - a much nicer location than in previous years -- very convenient, including plenty of free parking space, and rooms with a gorgeous view. |
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With about 200 booths in the Sandia Events Center, this little report can only be a sampling of all the exciting stuff at the show. After 18 years of Dave DeWitt's venue, it is amazing that vendors and manufacturers alike are still coming up with new product and packaging ideas. |
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TJ (right on the right picure) was interested in those buyers coming from so far away, and he could hardly believe that demand for hot stuff got so huge in the (former) "land of the bland" - Germany, that is. We sampled various products to be exhibited over the weekend and had a great time with the entertaining radio team. |
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Pecans
grow well in Southern New Mexico, and the New Mexican Pecan Co. also had
kicked-up versions of the state's signature nut. |
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From the Hot Continent
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More
heat from the black continent: CapeFood's Clifford Hodson presented a line of
South African Peri-Peri sauces and peppers. |
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Hot Tamales One unique kind of food in Mexico and here in the Southwest are tamales. Tamale is a vegetarian or meat filling enclosed in masa (corn dough), wrapped in a corn husk and steamed. In Mexico, tamales are also part of the holiday season, traditionally served on Christmas Eve. Many Mexican or Southwestern-style restaurants serve tamales. |
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After
loading the device with the filling, tamales are made by simply pulling a
lever, then folding the corn husks shut. We never saw Charly without his Bluetooth earset, by the way. |
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Their offerings in corn husks include Shredded Pork Tamales
with red or green chile. Wish they'd be available here in Europe, too...
Note: find a tamale recipe on fiery-foods.com here. |
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Peppered Personalities |
Back to the saucy stuff...
Danny
Cash and his buddies are another interesting gang, and it was great to see
the spirit of the early days of the Fiery Foods Show is still
alive. |
Danny's sauces
include "Radical Heat" |
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Renate and I have known them since our Floridays back in the 90's, and was is great to see they're still in great shape, and as always with some uniquely named products like Camel Toe Hot Sauce, using unusual ingredients like clam juice and parmesan cheese. |
A Budweiser beer concession stand came in handy for cooling down from too hot samples every now and then. |
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His Gator sauces were appropriately displayed.
Buddy told us that he lost about 40 pounds of weight since last time. Renate and I probably gained at least 4 pounds during this New Mexico stay... |
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Barbecue and unusual Products |
Since
I'd never seen bisons in real life before, I was thrilled to spot some on
a ranch north of Albuquerque and thought I'd share the picture here. Good
to see they didn't become extinct but are making a great comeback.
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From meat to barbecue...
All
the way from Virginia came Willard Ashburn, maker of Willy's Sassy Luau
Sauce, the 2006 Grand Prize Scovie Award winner. Ashburn's BBQ sauces are quite
tasty as well. |
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In
2005, its was Grumpy's first time at this show, and the enormous
success drove him back this year, Jeff Greenberg told us. |
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We also found various new barbecue hardware. At Kabob-It's booth I wondered, "Why didn't I think of this?"
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Cinful Chili |
At every show we discover new food items we've never seen before.
New
chile uses are made possible by Pecos Valley's Sweet Green Chile. Tasty!
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As always, chili (con carne) was another big ticket at the Fiery Foods & BBQ Show.
I envied them for their Terlingua trophy
shown to the right, as it is such a nice visualization of my own site's
name, Pepperworld
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We're Jammin'... |
Besides
hot & spicy stuff, there were also refreshing samples of Tequila &
Margarita Mix, served by Southern Wine & Spirits of New Mexico. Guys:
If you look long enough, you'll notice the Margarita sample cups. |
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Judging by the number of offerings, chile pepper jams and jellies are also becoming increasingly popular.
Three
Angel Farm, from NM as well, combined raspberries with chipotle, also a
refreshing alternative to conventional jams. |
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Chipotle
Texas, manufacturer of all sorts of dried pepper products, had a stylish booth, themed
like a south of the border mercado. |
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Industry Issues
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Somehow, all those sauces need to be packed and labeled. Various exhibitors offered interesting solutions.
Or
the digital color printers by QuickLabel Systems, suitable especially for
smaller jobs and private labels. |
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Labels, banners, T-shirts, and other items of company identity need good graphics. Two distinctive designs that caught my eye were "Frog Ranch" and "Wicked Tomato". |
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All those peppers used in sauces and salsas must come from somewhere, and the show featured some suppliers as well.
That's not all, folks! More
Exhibits... |
Cooking Demos... |