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The Face of Our Industry: Profile of a Hot Shop |
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- PROFILE OF A SHOP
We surveyed 18 hot shops from all parts of the United States in order to define more accurately the business of retailing in the Fiery Foods Industry. Here's what they told us:
Location:
Strip Mall: 28%
Downtown: 22%
Stand-alone Building: 22%
Open Malls: 17%
Big Mall: 11%
Square Footage of Shops
Under 380-900 sq. ft.: 72%
1,000-2,000 sq. ft.: 22%
No response: 6%
Best-Selling Items:
Food items are the best sellers, ranking as follows:
#1 Hot sauces
#2 Salsas and Barbecue sauces
#3 Condiments and Snacks
Average Sale per Customer:
$10-20
Initial Capital Outlay:
Average: $20,000-$25,000
Highest: $30,000 Lowest: $4,000
Years in Business:
1 year or less: 22%
1.5-5 years: 72%
more than 25 years: 6%
Business Hours:
Most hot shops surveyed are open 55 hours a week, seven days a week, with adjustments for holidays and vacation seasons.
Customer Demographics:
Average age range: 30-50
Equal number of males and females
Males looking for heat
Females looking for flavor
Comments
Most hot shop owners feel that the Fiery Foods Industry is going to continue to grow as more consumers recognize the health benefits and unique flavor profiles of hot and spicy products. Top of Page
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